Consumers increasingly favor domestic goods
09:32 | 22/01/2014
VGP - According to the Steering Committee for a campaign to encourage Vietnamese to prioritize domestic goods launched by the Ministry of Industry and Trade, Vietnamese consumers tend to choose locally-made goods.

It is reported that 71% of the consumers believe in high-quality local products which are now accounting for 80-90% of goods sold in several supermarket chains owned by domestic businesses.

In the market stabilization program operating in over 9,000 markets and supermarkets, 90% of goods is made in Viet Nam. The localization rate of businesses’ inputs, materials, machines and equipment increases by 25% averagely.

In rural areas, people are favoring domestic products. The local Departments of Industry and Trade have organized nearly 1,700 fairs selling domestic goods only in rural areas with the participation of over 13,000 businesses, attracting nearly three million local residents to purchases worth VND1.78 trillion ($83 million).  The fairs also drew the interests of people from neighboring countries of Laos and Cambodia.

Remarkably, the market stabilization programs have contributed to the development of a retail system, which helps local people, especially low-income workers at industrial zones and farmers, access quality goods at reasonable prices.

The campaign has helped the country outstandingly decrease the trade deficit.

                                                                                                                                                      By Ngoc Van

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