More U.S. products available in VN introduced to customers

U.S. Ambassador Daniel J. Kritenbrink stands beside stalls with U.S. products available in Lotte Mart in Ha Noi, September 18, 2020.

The U.S. Food Fair is a collaboration between the U.S. Embassy, the U.S. Department of Agriculture, Food Export Midwest, and Lotte Mart. 

This year the U.S. and Viet Nam celebrate 25 years of diplomatic relations. Food and agricultural trade is an important part of the two countries' relations, with bilateral agricultural trade at nearly US$8 billion in 2019. 

25 years after the establishment of diplomatic relations, consumers in both the U.S. and in Viet Nam have reliable access to a diverse selection of food products from the other country.

According to the Viet Nam’s General Statistics Organization, total 2019 food and beverage retail sales were estimated at US$51 billion, a 13% increase over the previous year, with modern retail food channels accounting for approximately 14% of the total.

Strong economic growth, increasing foreign investment, a growing middle class with higher disposable income, rapid urbanization, and heightened concerns about hygiene and food safety continue to fuel the sustainable growth in this sector. 

The U.S. values food safety and is proud to provide safe, high-quality products to Vietnamese customers at supermarkets across Viet Nam. 

The U.S. Food Fair will run until September 23 at four Lotte Marts in Ha Noi and Ho Chi Minh City.

By Thuy Dung